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Red Chilli Design… for hot ideas

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City, State, Zip
0409183523
Bec Yule | graphic designer | artist | maker

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Red Chilli Design… for hot ideas

  • Portfolio
  • About Bec
  • Book design
  • Corporate
  • Art
  • shop
  • Contact
  • Blog
choco.jpg

Chocolatier

I worked for Chocolatier Australia as Product and Design Manager from July 2019 until January 2023 when the company took a new approach to their business.

This role involved assessing their brand strategy and redesigning their entire range as part of a refresh to the brand. I was responsible for all taking all design work (including for packaging, marketing and digital channels) from conception to print.

In addition to the design work, I also ran their new product development process, refining existing products and creating new ones.

I was also given responsibility for their social media accounts and all marketing materials.

If looking at the products makes you need to eat one, visit www.chocolatier.com.au

I highly recommend them!

The last product catalogues I designed before leaving the company can be accessed here:

Easter 2023

Christmas 2022

General

Chocolatier

I worked for Chocolatier Australia as Product and Design Manager from July 2019 until January 2023 when the company took a new approach to their business.

This role involved assessing their brand strategy and redesigning their entire range as part of a refresh to the brand. I was responsible for all taking all design work (including for packaging, marketing and digital channels) from conception to print.

In addition to the design work, I also ran their new product development process, refining existing products and creating new ones.

I was also given responsibility for their social media accounts and all marketing materials.

If looking at the products makes you need to eat one, visit www.chocolatier.com.au

I highly recommend them!

The last product catalogues I designed before leaving the company can be accessed here:

Easter 2023

Christmas 2022

General

Pure Indulgence boxed range

Pure Indulgence boxed range

This redesign of Chocolatier Australia’s longest standing gift boxed range aimed to re-establish the range in the premium segment. Using interesting photography, warm tones and glowing colours with metallic inks the boxes are inviting and elegant. Sales have increased considerably year on year.

Easter 2020 range

Easter 2020 range

Full range Easter 2022

Full range Easter 2022

Easter 2022 bunny pack

Easter 2022 bunny pack

Easter 2022 Puddles pack. Created a box with fully kerbside recyclable packaging.

Easter 2022 Puddles pack. Created a box with fully kerbside recyclable packaging.

Easter 2022 Caramels

Easter 2022 Caramels

Bunny and egg decorations designed by Bec

Champagne Truffle redesign

Champagne Truffle redesign

Bars

Bars

Packaging design for a relaunch of an existing product with three new flavours as well.

The design was aimed at reinvigorating the Chocolatier impulse buy range.

Large speckles

Large speckles

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 A page from the product catalogue for the Pure Indulgence range from before I started at Chocolatier.

A page from the product catalogue for the Pure Indulgence range from before I started at Chocolatier.

 A current catalogue page with redesign of the Pure Indulgence range.

A current catalogue page with redesign of the Pure Indulgence range.

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